Google Looks to Adapt Ad Future to Future of Technology

Google, the largest single ad-seller in the world, is looking to the future of marketing, particularly in terms of their introductions to the wearable market. According to an article completed by Ad Age, earlier this year, individuals close to Google wouldn’t comment on the potential for ads in their pieces of wearable technology, claiming that the engineering behind the products was too young to even begin thinking about adding the complexity of marketing to it.


However, a letter for the Securities and Exchange Commissions prompted the article to think that Google may know exactly where they are heading in the future in terms of advertising. The letter was originally issued to request Google break down the revenue they derive from their mobile products in advertising. Google responded to the letter to declare that, due to the changing of the definition of devices, it would be nearly impossible to create such a breakdown in the future. To Google, in the coming years, the letter indicated that they could be advertising on such items as refrigerators, thermostats, glasses and watches. They defended their current practice by saying the growing ambiguity behind the term “mobile device,” makes rendering such a report impossible.

This indicates that Google intends to move forward on its perusing of a potential adaptation of connected devices, entitled the Internet of Things. To support this, Google has sealed several deals with car manufacturers to put its Android operating systems into consumer vehicles; this would, of course, open another avenue for advertising in the future. Along similar lines, last January Google purchased Nest, a company responsible for manufacturing smart-home thermostats; the corporation was purchased for just over three billion dollars. Finally, Google is working on marketing for its own devices, including the Chromebook, Nexus phones and their Google Glass products. The combination of all these deals moving forward could make Google’s response to the Securities and Exchange Commissions not so silly after all.


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